The orientation of the Heidelberg Start-up Award is as follows: Prizes are awarded to companies that excel through innovation or courage in their start-up. Three requirements must be met. Applicants must have been founded after January 1, 2019, their business activity must be their main source of income and the company must be based in Heidelberg.
The start-up prize is awarded in two categories: "Innovation" and "Courage". The first-placed company in each category receives a prize of 10,000 euros. While technology and knowledge-based companies that have transferred scientific and technological findings into entrepreneurship can apply in the "Innovation" category, the "Courage" category honors companies that have abandoned tried and tested paths, defied adversity, taken on difficult challenges, succeeded in their start-up or successfully tried something new.